I did not think of language as the means to self-description. I thought of it as the door — a thousand opening doors! — past myself. I thought of it as the means to notice, to contemplate, to praise, and, thus, to come into power….I saw what skill was needed, and persistence — how one must bend one’s spine, like a hoop, over the page — the long labor. I saw the difference between doing nothing, or doing a little, and the redemptive act of true effort. Reading, then writing, then desiring to write well, shaped in me that most joyful of circumstances — a passion for work. — Mary Oliver
I accompanied nine of my students to the College Media Association Convention in New York City this week, and here is a small sample of what we learned:
Meredith Talusan, Executive Editor @ them:
“Part of it is just being at the right place at the right time, but the way I look at it, as long as I’m doing good work, the opportunities will present themselves. I’m most interested in the quality of my work.”
We should have a Chief Content Officer.
Kimberly B Johnson, Associate Editor at Konbini:
Obtaining the Knowledge
Finding the Stories
Becoming the Expert
When you immerse yourself in a culture, the stories find you. Small companies will give you more freedom over your platform.
Joanne Lipman on That’s What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together
We all have unconscious bias. We have been taught to overestimate boys’ skills and to underestimate girls’ skills, which starts in infancy. For example, by objective measurements, parents overestimate their boy babies’ crawling abilities and underestimate girl babies. As early as six years old, boys pay themselves more (in Hershey kisses) than girls do for the same tasks. In fact, in repeated studies, boys paid themselves more at every age than girls do. And in college, professors call on male students more frequently than female students.
Women get interrupted more often than men, even if they’re Supreme Court judges. And often, it takes a man repeating what a woman says for her idea to be heard.
Open secret: women are not as valued as men are in our culture.
Advice from journalists at VICE
Modern storytelling requires a multi-platform news delivery system, and the world is hungry for what youth is creating.
Have a portfolio with links to work you’ve done, posted on platforms like Medium.
Keep an updated Instagram site.
Do something that gets you out of your comfort zone, and keep producing. Master your craft. Be consistent and reliable, develop a personal style, and be adaptable (code-switching).
Take as many informed interviews as you can and don’t give up. Self-learning is crucial. Look at professionals you respect and find out the trajectory that got them there. You might be surprised.
It’s not about internships or degrees. It’s about active links to your work, and strong storytelling with multimedia delivery, regardless of platform.
Some of the perks of working for VICE include: no dress codes, options to telecommute, and free snacks.
From various students, advisers and industry professionals, during presentations and conversations:
Twitter is mandatory for journalists. Your social media accounts should be your name. Avoid dashes, underscores, or any symbols difficult to remember. Be as consistent as possible across all platforms. Building a following on every platform will help with engagement, sourcing for stories and brand building.
When people visit your social profile, are they impressed? Does your social media presence look like you?
When someone wants to hire you, they will cyberstalk you. Period. Be sure you know what they will find.
Your photo should be consistent across all platforms. Create a brand for yourself. Become a logo. Cover photos should be thematically consistent. (Look around at the background and be sure there’s no clutter or diversions.)
Your bio: must-haves: name, what you do, what you’re passionate about, and don’t mention anything in your bio that you’re not willing to post about.
If you want to get hired in this industry, you need a website. Use Google to search the best domain to buy your name. Maybe use WordPress, but buy your name, rather than use a .wordpress. Make the effort. Figure out how to do it and take the steps.
Generate content and post on your own website, in addition to social media. Everything should link to your website, which should have all your social media icons. If you start a blog, make sure you post regularly. Give your contact info on the site.
Don’t have a private social media account.
Connect on LinkedIn – make sure you have a professional presence – which may be a duplication of your website – connect with as many people as you can on it.
To truly do personal branding well, you need to treat your own social platforms like that of a brand; any brand that performs well will have a clearly defined strategy. Set an objective. Define your audience. Set you voice and tone. Create specific goals for each platform, and decide how you will measure success.
Outline a list of words/adjectives to use that define and describe your brand. Always use an image with a post when possible, and size your image for each specific platform. If you’re not professional on a platform, make it private (even though, of course, nothing is ever private).
Use hashtags in a sentence, whenever possible. Try Hashtagify.me
Monitor and keep a constant eye on your network/beat, follow members of your community on social media, set up google alerts and use google trends.
Engage and be social on social media. Get involved in the conversation.
Grow and become a node for information and serve needs that are unmet by other organizations
Be (and stay) active on the social accounts you decide to focus on. Don’t be afraid to schedule tweets to keep your feed active.
Block people you don’t want following you.
Consider Trello/Slack integrations
Adopt newsletter strategies that can help with workflow issues.
Understand the difference between digital content versus print content.
Consider Apple News, traffic drivers, partner platforms, algorithm de-prioritization – developing communities you can talk directly to – you can’t trust any other platform to prioritize you.
Instagram stories – cover live events, show behind-the-scenes, and cover sports
FaceBook groups – Your publication can be enhanced by developing a community – by being an authority on everything on campus, delivering content they can only find through us – form a community group, make it private, create a barrier of entry, an air of exclusivity and connectivity
Lauren Duca, American Writer on “Establishing a Unique Voice in Today’s Media Landscape”
We should practice radical transparency – We’ve been doing a performance of objectivity in journalism, pretending the truth is a math equation. But we have new tools now. We don’t have to rely on the appearance of being true; we need to do the real work of researching and showing our process to the public. Legacy newsrooms used to be filters and provide accountability, but there were always holes in that. False information has always been presented to the public eye. We need to rethink how we factor in as journalists.
It’s impossible to keep track of the news at all times. We need to offer the public guides that they trust.
Freelance is powerful work because you’re not owned by anyone; you can speak your truth, and you don’t have to wait to start.
While there are certainly new challenges in the digital age, there’s also an opportunity for diversity of voices, for independent channels, for stories we’ve been numb to for many years.
Read and reread The Elements of Journalism: What Newspeople Should Know and the Public Should Expect by Bill Kovach
Journalism is a trade, not a profession, and you learn by doing. You have to be motivated by your own sense of ethics, and have a commitment to verification. People may label Duca a“deranged feminist,” but she is transparent that she is writing opinion, not polemics.
Duca tried to sum up her career trajectory, the bottom line of which is that she was always desperate to find out how other people did it, and what she noticed is that you can master as aspect, but as a journalist, the ground shifts under our feet. When you’re searching for stories, think about what excites you, what you want to tell your friends later when you get drinks, what have you been strangely exposed to.
You have to write to be a writer. Don’t be afraid to ask questions. No one really knows everything.
New journalists much challenge power by empowering citizens with information.
Media companies are desperate to tell stories online and young people are particularly adept at producing stories online with an emotional connection. Know your strengths. A freelance career is tough, but you can use the time to learn your field. The Journalist and the Murderer by Janet Malcolm is a fabulous book.
The more you build your foundation, the stronger a journalist you will be. If you want to start a column (and you’ve been told that no one cares what you have to say), consider what you are uniquely bringing to the conversation. And then be rigorous in bringing it.
The truth is not a math equation. If you’re drawn to defending someone, and you are committed to verification, do the work to prove that position, be willing to learn and stay open, keep people around who will challenge your perspective, so you don’t get caught in the echo chamber of your mind.
If you’re a young woman and you do responsible work, but continue to receive harsh criticism, recognize that some people don’t think a woman (especially a young one) has the right to an opinion. Newsrooms traditionally blindly accept patriarchy as the norm in the media. As yourself who is controlling the lens.